Frozen patties on conveyor belt

Our INGREDIENTS

What goes
into every batch

From pasture to produce, every ingredient we use is thoughtfully chosen for purity, nutrition, and purpose.

Meet our proteins

Cow in a field eating grass near mountains.

Pasture-Raised Beef

Grass-fed and pasture-raised beef from New Zealand—humanely sourced and rich in natural nutrients.

Lambs eating grass in a field with mountains

Pasture-Raised Lamb

Pasture-raised lamb from New Zealand—grass-fed, humanely sourced, and sustainably raised

Several brown free range chickens outside.

Free-Range Chicken

USDA free-range chicken from U.S. farms—humanely raised, and antibiotic-free.

One turkey standing in a field.

Responsibly-Raised Turkey

Humanely raised turkey from U.S. farms—responsibly sourced and GAP-rated.

White duck standing in field.

Responsibly-Raised Duck

Duck from audited US family farms—humanely raised with care for animal welfare and the environment.

Gray rabbit eating grass in field.

Responsibly-Raised Rabbit

Whole rabbit, humanely raised from trusted farms. Never given hormones or antibiotics.

Pig eating grass in a field.

Crate-Free Pork

Crate-free pork from US family farms—raised responsibly without hormones or antibiotics

Close up view of a pile of mussels.

Responsibly Harvested Mussels

Blue mussels sustainably harvested from clean Pacific waters—naturally high in DHA and minerals.

Trout swimming in water catching a fly.

Sustainably Sourced Rainbow Trout

Whole rainbow trout fillets—sustainably sourced in Idaho and packed with omega-3s for skin and joint health.

Alaskan Pollock swimming in clear water.

Wild-Caught Alaskan Pollock

Wild-caught Alaskan pollock—lean, clean, and naturally rich in protein and omega-3s.

Spotted deer with antlers in a field.

Responsibly Sourced Venison

Wild-harvested Maui Nui Venison—naturally lean, high in protein, and responsibly sourced for purity.
Two wooden crates filled with various vegetables sitting on grass.

100% certified organic produce

Our produce is always 100% certified organic, no pesticides, no GMOs, and no shortcuts. We choose vibrant, nutrient-rich vegetables and herbs that deliver real benefits for pets, from antioxidants to fiber to natural vitamins.

Many organic zucchinis in a basket.

Organic Zucchini

Test

Close up view of many carrot sticks.

Organic Carrots

Root vegetable providing beta carotene and fiber

Close up view of many whole sweet potatoes.

Organic Sweet Potatoes

Naturally starchy root with fiber and antioxidants

Close up view of kale leaves damp with water.

Organic Kale

Leafy green rich in antioxidants, fiber, and essential vitamins

Close up view of a large pile of fresh blueberries.

Organic Blueberries

Antioxidant-rich fruit supporting immune and cellular health

Ingredient Name

Add details about this ingredient and its benefits.

Many organic zucchinis in a basket.

Organic Zucchini

Test

Close up view of many carrot sticks.

Organic Carrots

Root vegetable providing beta carotene and fiber

Close up view of many whole sweet potatoes.

Organic Sweet Potatoes

Naturally starchy root with fiber and antioxidants

Close up view of kale leaves damp with water.

Organic Kale

Leafy green rich in antioxidants, fiber, and essential vitamins

Close up view of a large pile of fresh blueberries.

Organic Blueberries

Antioxidant-rich fruit supporting immune and cellular health

Ingredient Name

Add details about this ingredient and its benefits.

The ‘Absolutely Not’ list

Because shortcuts don’t belong in real food.

No Added Hormones, Antibiotics, & Growth Promotants

What they are:
Drugs used in industrial animal agriculture to speed growth and prevent disease in crowded environments.

Why we don't use them:
Healthy animals don’t need drugs. We source only from farms that raise livestock responsibly — humanely, naturally, and with respect.

No Genetically Modified Organisms (GMOs)

What they are:
Genetically modified crops and chemical pesticides are common in conventional farming to increase yield and resist pests — often at the expense of soil health, biodiversity, and safety.

Why we don't use them:
We believe pure, natural ingredients make better food. Our produce is grown without GMOs or toxic pesticides — the way nature intended — for clean, trustworthy nutrition.

No Grains, Legumes & Fillers

What they are:
Cheap calorie fillers like corn, soy, rice, peas, lentils, or white potatoes — used to bulk up food and cut costs.

Why we don't use them:
Dogs and cats thrive on purposeful, species-appropriate nutrition, not cheap starches. These fillers dilute nutrition, spike blood sugar, and have no place in our foods.

No Synthetic Vitamins

What they are:
Lab-made powders used to replace nutrients lost in processing — common in kibble and canned foods to meet minimum nutritional standards.

Why we don't use them:
Our nutrients come directly from whole foods — not additives. Real ingredients provide vitamins and minerals in their most natural, bioavailable form.

No Artificial Preservatives, Colors, or Flavors

What they are:
Chemical additives (like BHA, BHT, ethoxyquin, or “natural flavor”) used to extend shelf life or make food more appealing.

Why we don't use them:
We rely on freshness and real ingredients for flavor — not chemicals. If it needs fake color or scent, it’s not real food.

Person in red shirt with dog and Smitten Kitchen turkey recipe package on a kitchen counter

The Better the Ingredients, the Better the Bowl.

Real food, thoughtfully sourced and made in small batches.

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