Privacy policy

Last Updated: February 18th, 2025

In this Privacy Policy (“Policy”), Smallbatch Pets, LLC. (“Smallbatch,” “we,” “us,” or “our”) explains how and why we collect, use, and disclose your information, including personal information, through the smallbatchpets.com website and any related services (collectively, the “Site”).

For California residents and residents of other U.S. states with similar privacy laws, please refer to the Additional State Privacy Information section at the end of this Policy.

By accessing or using our Site or services, you acknowledge that you have read and understood this Policy and agree to our collection and use of your information as described here. If you do not agree, please discontinue use of our Site.

1. INFORMATION WE COLLECT

We collect information from you directly, automatically as you use our Site, and occasionally from third-party sources. The categories of information we collect may include:

  • Identifying Information: Name, email address, phone number, billing/shipping address, account credentials.

  • Commercial Information: Purchase history and preferences.

  • Payment Information: Payment card details and related billing data.

  • Internet or Network Activity: IP address, browser type, pages visited, date and time of access.

  • Geolocation Data: Approximate location based on your IP address.

  • Inferences: Preferences or characteristics derived from purchase or browsing behavior.

Information You Provide Directly

We collect information when you:

  • Create an account on our Site.

  • Make a purchase or subscribe for autoship deliveries.

  • Sign up for our email or SMS newsletter.

  • Participate in surveys, promotions, or events.

  • Submit reviews, testimonials, or pet photos.

  • Contact our customer service team.

Information Collected Automatically

We and our service providers automatically collect certain technical and usage information when you interact with our Site through cookies, pixels, and similar technologies. This includes browsing activity, time spent on pages, and links clicked.

Information from Other Sources

We may receive information about you from:

  • Social media platforms (e.g., if you engage with our accounts).

  • Friends who refer you or send you Smallbatch gifts.

  • Analytics and advertising partners who provide insights into how users interact with our Site.

2. HOW WE USE YOUR INFORMATION

We use your information for a variety of business and commercial purposes, including:

  • To Fulfill Orders and Provide Services: Processing payments, shipping products, managing subscriptions, and handling customer support.

  • To Communicate with You: Sending order updates, responding to inquiries, and providing account notices.

  • For Marketing and Promotions: Offering discounts, updates, newsletters, and personalized product recommendations.

  • For Analytics and Improvement: Understanding user behavior, improving our Site experience, and developing new products.

  • For Legal and Security Purposes: Detecting and preventing fraud, complying with legal obligations, and enforcing our terms.

We may also use aggregated or de-identified data for research, analytics, or marketing purposes.

3. HOW WE SHARE INFORMATION

We may share your information in the following ways:

  • With Service Providers: For payment processing, shipping, data analytics, customer service, and marketing support.

  • With Advertising and Analytics Partners: To measure and deliver relevant ads and content.

  • With Business Partners: When you participate in co-branded promotions or joint offers.

  • With Affiliates: Within the Smallbatch corporate family.

  • For Legal Reasons: When required by law, regulation, subpoena, or to protect rights and safety.

  • In Business Transfers: If Smallbatch is involved in a merger, acquisition, or sale of assets.

  • Publicly: When you post reviews or share pet photos through our Site or social media.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to personalize your experience, understand usage patterns, and deliver targeted advertising.

You can adjust your browser settings to refuse or delete cookies. Please note that disabling cookies may limit your ability to use some features of our Site.

We also use third-party analytics (e.g., Google Analytics) and advertising tools (e.g., Google Ads, Meta Ads) to measure and optimize our marketing efforts.

5. YOUR CHOICES AND OPT-OUT OPTIONS

You may opt out of marketing communications by:

  • Clicking the “Unsubscribe” link in our emails, or

  • Replying “STOP” to text messages.

You may also opt out of interest-based advertising by visiting:

Even if you opt out, you may still receive transactional or service-related messages (e.g., order confirmations).

6. DATA SECURITY

We use reasonable technical, administrative, and physical safeguards to protect your personal information. While we strive to secure your data, no system is completely secure, and transmission over the Internet involves inherent risks.

7. DATA RETENTION

We retain personal information as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

8. CHILDREN’S PRIVACY

Our Site is not directed to children under 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected such data, we will delete it promptly.

9. CHANGES TO THIS POLICY

We may update this Policy from time to time to reflect changes in our practices. Updates will be posted on this page with a new “Last Updated” date. Your continued use of our Site after updates constitutes acceptance of the changes.

10. CONTACT US

If you have questions or concerns about this Policy or our data practices, please contact us:

Smallbatch Pets, Inc.
Email: info@smallbatchpets.com
Mail: Smallbatch Pets, Inc. – Attn: Privacy Team 2801 B Street, Suite 276, San Diego CA, 92102 

11. ADDITIONAL STATE PRIVACY INFORMATION (CALIFORNIA & OTHER STATES)

Residents of California and states with similar privacy laws have the following rights:

  • Right to Know: You may request information about the categories and specific pieces of personal data we have collected and disclosed.

  • Right to Delete: You may request deletion of your personal data, subject to certain exceptions.

  • Right to Correct: You may request corrections to inaccurate information.

  • Right to Opt-Out of Sale or Sharing: You may opt out of data “sales” or “sharing” (as defined under applicable law) via email at info@smallbatchpets.com or by disabling cookies in the Manage Preferences menu.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

You can exercise your rights by submitting a request by emailing info@smallbatchpets.com.

We will verify your request by matching the information provided with what we maintain in our records. Authorized agents may also submit requests on your behalf, provided they can verify authorization.